Hi all,

Has been a great day for taking pictures and video clips for one of our clients in Cheltenham, we have been waiting for a great day and today was that day.

Just a quick blog about SEO and the realistic goals you should set for your website, there is nothing more frustrating that a potential client saying

“Another Company said they can get me on the first page of Google search for ****** ******** keywords within a month.”

Really?

In my experience in SEO which is pretty reasonable I would say the chances of a Company employing “white hat” ethical techniques to your website suddenly on the front page above all the other well established websites is very remote. The only way I can see this happening is either the competition is extremely weak for those keywords, they mean Google maps or pay per click advertising.

From our point of view at AS Design…..

We say that medium competitive marketplaces on-line take on average between 3-6 months to start showing on the first or second page of Google for your chosen keywords when done correctly & locally. Very highly competitive keyword and keyword phrases are probably better left alone, there are less competitive keyword phrases to go for. For example if the most popular keyword phrase shows 50,000 times a month in searching and the listings are dominated by aged aggressive SEO websites then your chance in beating them is very costly and time consuming, not impossible but expensive! You would be much better off finding a keyword phrase that gets say 3000 hits a month and the competition is a lot less.

Lets face it 100 clicks out of 3000 hits is much better than no clicks out of 50,000!

So you must understand where and how your website is going to tackle your marketplace.

Realistic goals, well you must look at a website as a medium to long term business activity, it is not a quick fix (of course pay per click can give quick results but still requires time and the right keyword density) nor a flash in the pan idea. The internet is HUGE business, it is where many people now search for services and products, it is a great way to get reviews and information. You need to carve out your Organisations online presence and maintain it for success. Look at 12 months to gauge your success not 5 mins!

I work closely with my clients at AS Design and if I think a client is not taking the internet seriously or has the wrong expectations I honestly and diplomatically correct

hope everyones mOnday has been good.

Thanks

Adam
Webmaster

http://www.gloswebsitedesign.co.uk

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