If you can be bothered reading the post please play the short video clip!

You only have to search online for web design and you will come across many solutions for building your own website, these solutions come in many different forms from those where you pick designs and add text to slightly more complicated software giving you a feeling of tailored web design. The prices range from a “one off” £99 to £20 a month plus. Sounds good doesn’t it when experienced web designers charge £500 – £3000 for a website?

Let us explore the financial side, for arguments sake lets say you decide on a monthly service costing £35 a month, in a year you have paid £420 for a basic do-it-yourself website. Yell.com charge around £600 a year for a 2-3 page basic website. So you now have your wesbite live, great exactly how are people going to find your website? Do you expect people to find your website when searching? Does your website have user friendly navigation, SEO (search engine optimisation), statistics to let you understand how your website is performing and is the design you have picked the same on many other websites who have used the same service?

The truth is the internet is HUGE business, with 80-90% of home owners searching for local services online, Yellow Pages & Thompson Directories dying a death, internet advertising over taking all other forms, 80% of home having access to high speed broadband and the young generations living on-line how can you even consider designing your own website? Those of us who have learned and keep ourselves up to date with the ever changing Google, Yahoo & Bing know how difficult it can be to get our clients towards the top ranking in these search engines. A website is an investment and you should get an expert to create and maintain your online presence.

A few questions you should consider, do you know what is involved in SEO? Do you know what the top keywords are for your industry and what your current keyword density is in your website content? How have you named your different pages and what navigation have decided upon and how will the search engines such as Google see this navigation? have you submitted a sitemap?

If you have no idea what I am talking about and your so called “cheap” build your own website software does not answer these questions then you are wasting your time and money.

Be smart get a web master to do it professionally.

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